Wednesday, October 13, 2010

We sell or else.....




There's simply not enough talks these days that include the words "idiotic" and "lunacy"....


This is still relevant because the thrust of it is really very simple...we're here to sell, one way or another, and to pretend that doesn't matter is ignoring why clients bother to give us money and give us so much grief when what we come back with doesn't fulfil that primary criteria.


I like...a lot

Monday, October 11, 2010

Leave your name and number and we'll call you right back.....

One Hello World is a great idea, like Secret Tweet, but with heart. Call the number and leave a message, the chap on the other end will compose some music around it. It's even got it's own Facebook page, with some nice discourse around some of the entries.


There's some great examples of this happening through curation (We Feel Fine and Twistori spring to mind) but when it's flipped over to something more overt and prompted the results seem to acquire more of an edge and resonance to them. I wonder what message Tony Blair would leave if he knew about it? In fact, if Rory Bremner fancies phoning in a few impressions then I think we'd have something. 


It's always nice to see how the web, with the right prompting and guarantee of anonymity, can allow people to open up and talk about what's on their minds. It's the internet as global wailing wall, confessor and silent counsellor.


Do hope this becomes massively popular.
Don't hope this ends up as a sponsored branding exercise.