Some interesting articles here on how brands are embracing (or not) Twitter as a channel
33 Brands That Suck on Twitter
Why Brands are unsuccessful on Twitter
The Evololution of Brands on Twitter
A means to an end, if you will. Somewhere central to note down things I see that may come of use in the future. Something like this to make me go out and look for them in the first place.
Some interesting articles here on how brands are embracing (or not) Twitter as a channel
33 Brands That Suck on Twitter
Why Brands are unsuccessful on Twitter
The Evololution of Brands on Twitter