Heard a great program on the ever venerable Radio 4 the other night that should be required listening for anyone working in marketing. "In Business" makes the fortnightly drive back from the north on a sunday night very bearable. The other week they had a program about the rise of "not for profit" organisations, and how lessons learnt from the business world were being adopted as a means to bring real social change not only overseas but in the poorer, disenfranchised areas of the UK. Download the program from the bbc website here or, better still, subscribe to the podcast and make it a part of your listening pleasure.
On a related matter, take a look at this round up of how .org's are adopting online as a means to enable them to better serve their goals. The number one choice, Kiva.org, uses microfinance as a means to gather donors together to sponsor business development in the developing world. Simple idea, very focussed, and by all means very effective.
See, it's not all about selling people things they don't really need! Back to the pet food then...
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