Quick one this, given the lateness of the hour and the volume of the work, but just want to drop a note to self about the new FT.com online campaign. Nice to see a tightly integrated concept worked out across B2C and B2B. Go to their media site for some nice reasons as to why you should advertise on FT.co. The main consumer facing campaign site is here and is very simple but very effective way to demonstrate what seperates FT from the rabble.
The microsite is equally good, with a simple cityscape used as a means to demonstrate their global news coverage. Live feeds into the site keep it all relevant and dynamic.
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