If MySpace is Tesco, and Facebook is Sainsbury, does that make Bebo Morrisons?
Solid article about latest Nielsen Net Ratings figures for social networks here.
One thing that's struck me about the social networks is the brand loyalty and "switching" taking place as people find not only a social site that they like using, but that hooks them up with their friends and people they'd like to be associated with. There was some talk recently about the social divide of social sites, with MySpace being the more popular in terms of number but seemingly more down market and for the hoi poloi.
Have no comment to make as yet. Work to be done.
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