Money doesnt grow on trees..but the streets are paved with money...

Ever worked on a campaign so inane that your inner voice (you know, the sensible one) dared you to suggest that it would be better just to stand on a street corner and give money away? Well, that's exactly what Atlas Solutions have been doing, in a bid to kick start the US economy back into life.

Nice idea, yet with little attention looking at their YouTube viewing figures.

Embedded Video

Blogged with the Flock Browser

The secret to great viral is....ahh, ask them yourself

The Guardian (hey - it's really good) reports on - and I quote - "ROFLCon, a web symposium which attempted to answer conundrums such as why so many people like watching animated hamsters dance, and what is so funny about photographs of cats with misspelt captions". There's a reason why these things go so big. They're funny, single minded, and lack irony. It's a beautiful thing, the internet. God know's why they let us onto it...

Compare and contrast

Chocolate Rain sans marketing

Cherry Chocolate Rain avec marketing

Not the same, is it? Article here

You never write, you never call...

The other week I posted up a link to Absolut's site. It's a great site, very creative, and it's heart is in the right place. So, one week (or maybe two) and since I've signed up and opted in, I've received nothing in the way of a communication from them. I've given them my email address, and I've uploaded my own idea, but they've yet to get back to me with anything about what else is happening on the site, what else is happening with Absolut, or anything whatsoever about which bars I could buy Absolut in (or even which shops). Why collect data if you're not going to do something with it?

So many socials, so little time

Solid article here showing how small businesses can adopt social media as cost effective marketing channels to grow awareness and drive interest. There's a sense of discomfort driven by a lack of awareness amongst agencies and brands in these new (not so new, really) ways of reaching out to customers. The thing is, they cost very little, or nothing, to use. So use them!

In a world....

Ferg has flagged up this brilliant site from Absolut, inviting you to submit ideas for your own perfect world. Mine involved Judy Garland! The most fun and engaging thing I've seen for yonks. Yes, the technology is great, but it's the idea that sells this so well, and the ease with which you can join in. In a perfect world, all sites would be as good as this...