Ever wandered what people really think of your brand? If you haven't heard of this yet, dash over to Brand Tags. A bit like Hot or Not, but for brands. You get shown a logo for a brand and have to submit a word or phrase that you associate with it. The idea's beautifully simple - brands are how other people perceive them.The days of the "empowering" brand are numbered. Now it's "what he / she says".
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