Going Dutch

This is nice, in a kind of old school web kind of way (!)

KLM are playing on that old riff, travel starts as soon as you leave your home, with an online campaign and microsite that brings to life the experience of travelling with their airline. The banners are very subtle - no shouty shouty, just some nice imagery and lovely copy. The campaign site breaks down every step of your journey with them, from check in to destination. It's old school in that it's not trying to do anything particularly innovative from a marketing point of view, but it gets the most important thing in marketing spot on - a good story well told



The banners are all over Linked In at the moment (nice bit of media planning there - I wander how well they've done?)

The campaign site, Journeys of Inspiration, can be found here.