I'm sure someone else has said something about this already but, as this blog is primarly for me to remember things, I had to make a quick note of this campaign from Sage accounting. Yes, Sage Accounting and a creative campaign - who would've thought it! Don't watch much telly these days, but by all accounts they're something to do with The Krypton Factor these days. To celebrate, they've created an online brain training arena called Train Your Business Brain, which pits you against other intelligentsia from around the UK. Two things I really liked about it 1 - It uses Linked In as it's primary source of traffic - nice bit of relevant social advertising within the right environment 2 - It pits you against a small team of opponents and immediately brings a tangible human touch to the proceedings. So, whilst I my General Knowledge prowess may be up there against Gordon, a research student from the Midlands, I havent a hope in hell of bettering the mathematical genius of Carol, a marketing executive from the South West.
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