Lots of talk amongst people over how social networks can be incorporated into the marketing mix. Two decent clips coming up.
The Hub - Comment on the dynamics of online social communities , and the most appropriate way to approach a brief that declares "I want something web 2.0". Kind of a guide to etiquette (and this is the trick) than a set of instructions.
Reveries - This is mentioned in the article above and refers to an idea for referral marketing using your Facebook profile. It's something Google have been doing for a while now, offering bloggers and the like the opportunity to profit from traffic to their site (see Squidoo as well), but this gives Facebook participants a revenue, and brands some insight.
Who knows. I met a guy once who told me that if he stood on the corner of Camden High Street and asked every woman who walked past if they would go out for a drink with him, the odds were that eventually one of them would. He's now a very rich man. The lesson? Saying something to someone (friend or stranger) is one thing. Being tenacious with it is another thing altogether.
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