Build it and we will come...

Just saw this. Nice spin on personalising credit cards from CapitalOne, presumably bringing together a number of disparate card offers / types and presenting them as a flexible choice for the discerning debt lover.

Microsite here.

Bam, pow, kazaam!

Neat stuff going on with the launch of the new Batman film. Lots of hidden site, join the dots and contributions from fans (who knew a call to action could include "dress up!").

Read all about it here

See all the headlines here

Both Lost and 24 have done this kind of thing well throughout the run of their respective series, but it's interesting to see it being done for a film launch.

"A.I Artificial Intelligence" had a similar thing going on involving online, mobile and fax(!!) way back, and the new JJ Abrams film is using a similar route to promote the wonders of hi upcoming untitled work (see this and this).

Sunday morning (and afternoon and any other day you care to mention)....

I used to work "understairs" as they say, so spent my early burglary years running around sorting stuff out for people. Saw this on the Hyperhappen blog. It's a personal assistant service for people that can't afford a full time PA but need a helping hand every now and then to collect their sushi or drop their poodle off at the pamper palace. Paid by the task. Available online. Called Sunday.

Now all we need is therapy from your mobile and we're almost there!

You told us, we listen...

Interesting post by 1000 Heads showing how brands can monitor consumers tagging of their content. Cloudalicious tracks tag clouds over time (no - I don't know what they're on about either) and generates trends showing how visitors to your site are tagging you via del.icio.us

Drop in your website of choice and stick the chart into a powerpoint slide for your next client meeting.

2 - 3 - 4

News from Microsoft here about their revamped Zune offering. Not sure the whole "customise your Zune player" is any great leap however, given people are doing that already by purchasing customized cases, getting their players engraved already in many weird and wonderful ways (knitted nano cover anyone?).

More interesting is the software component and the creation of their own social music network. Can't see it yet as it's down for maintenance, but to me that gives them something unique over iTunes and could offer a tangible alternative to music lovers like me.

Talking about loving music, have just moved up north and was driving back to London to the sounds of Steve Lamacq's brilliant show. Why are they only giving him an hour on an evening monday slot I'll never know, but it's fab and you can listen to it again from here.

Failing that, head over to NYUB for an equally brilliant podcast of new music. Around an hour of sonic joy and goodness, released around once a month.