Neat stuff going on with the launch of the new Batman film. Lots of hidden site, join the dots and contributions from fans (who knew a call to action could include "dress up!").
Read all about it here
See all the headlines here
Both Lost and 24 have done this kind of thing well throughout the run of their respective series, but it's interesting to see it being done for a film launch.
"A.I Artificial Intelligence" had a similar thing going on involving online, mobile and fax(!!) way back, and the new JJ Abrams film is using a similar route to promote the wonders of hi upcoming untitled work (see this and this).
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