Life and death and everything in between......

I had to give a talk last month to some clients of our sister agency over in Brussels. The talk was one of those "how the internet works this year" type of things, but what was interesting and challenging was that the clients weren't your usual collection of brands and marketeers. This being Brussels, most of them were lobbying organisations, their jobs being solely concerned with reputation management and the spreading of ideas. So, talking to them about brands, customers and conversion rates registers a nice big blank stare. Showing them how this one idea can start "there" and then spread "to there" however gets them sat up and asking all sorts of questions.


So, was interested to catch sight of this last week, a great film about influencers and how ideas are spread. It's been blogged about loads already but, as this blog is in truth my own collection of bookmarks, then I wanted to stick it down here and share it with my future self.




INFLUENCERS FULL VERSION from R+I creative on Vimeo.


The other thing that caused some nice oohs and ahhs was this great film about life and death on Facebook. It's a simple story, well told, and reflective of the fact that Facebook is beyond being a website and is now, for many, the very fabric of the web.







So, worth keeping up your sleeve when your potential client from the Federation of Chemical Farmers and Gamekeepers Association asks you why digital is worth more than taking an MEP out to lunch and slipping them an envelope full of promises.....

Free lunch.....

People like vouchers being sent to their mobile....people don't like marketing messages being sent to their mobile (unless there's a voucher / payoff involved).


This is good news if you're thinking of using Voucher Cloud or even Foursquare in any upcoming retail campaigns (I am). 


Brand Republic survey here


More mobile research from Lightspeed Research (who conducted the survey) here


By the way, there is now a healthy market in "vintage" mobile phones. A Motorola 8000x sold on eBay for $5000 last year. I feel so old....and poor. Relive the glory of vintage mobiles here