People like vouchers being sent to their mobile....people don't like marketing messages being sent to their mobile (unless there's a voucher / payoff involved).This is good news if you're thinking of using Voucher Cloud or even Foursquare in any upcoming retail campaigns (I am).
Brand Republic survey here
More mobile research from Lightspeed Research (who conducted the survey) here
By the way, there is now a healthy market in "vintage" mobile phones. A Motorola 8000x sold on eBay for $5000 last year. I feel so old....and poor. Relive the glory of vintage mobiles here
No comments:
Post a Comment