A leading manufacturers of drill bits hired a new CEO. During his introduction to the company, top managers from across the company presented how well their specific drill bit divisions were doing. After hearing all the presentations, the CEO gathered the top managers together and dropped a bomb-shell. “There is no market for drill bits,” he said. “The only market is for holes and as soon as somebody invents a better way to create a hole, we’re out of business.”
I'll go through this later on, but in summary it's about ROI from companies R&D budgets requiring not only close alignment with overarching corporate strategy, but a good dialogue (a conversation even!) with it's customers to find out what it is they actually need.
No comments:
Post a Comment