Back in the 70's, the celebrated fashion photographer Helmut Newton developed "The Newton Machine", a device allowing his models to take photos of themselves as they saw themselves, without the need for the intrusion of a photographer to colour the process. So, the Helmut Newton estate have recreated this device in three of TopShop's flag ship stores (London, Manchester, Dublin) and opened it up to the public. Really nice idea, offering a great platform for Top Shop to showcase their clothes and (more importantly) the people that buy them. Have a look for yourselves at the website here.
Read all about it here.
No comments:
Post a Comment