Quick post, following a brilliant blog post from Shake & Vac and a great blog post on the NME site, referencing respectively the death of the music business and the growth in vinyl sales.
The bit that really jumped out for me was this beautiful quote from Roger Daltrey, fish farmer, TV presenter and....oh, he's the lead singer in The Who - still the greatest Rock and Roll band in the world.
“With a CD, you start with a nice plastic box and end with a scratched plastic box. It has no character whatsoever. But with vinyl, we threw away an art form that was so much more than the record… Sometimes the covers were more important than the music. The more fingerprints you got on it, the more it was a part of you.”
He got to the heart of the matter succintly and poignantly - in a proportionately declining market, abandoning or trying to reinvent your product isn't always the sensible thing, it's going back to the heart of what made your product so special in the first place and celebrating it's innate values.
Vinyl sales are steadily growing, with a wealth of beautifully produced releases (think Radiohead In Rainbows and most recently the gorgeous and comprehensive Warp 20 retrospective) for which people are more than willing to shell out substantial amounts for.
That's a success story in my terms.
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"Don't forget the songs that made you cry, and the songs that saved your life. Yes you're older now and you're a clever swine, but they were the only ones who ever stood by you."
- Morrissey, Rubber Ring
There's some wisdom in there, somewhere.
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