In game advertising is a growing trend, and sadly inevitable. Indeed, whole agencies are being built purely for the placement of brands' products into peoples gaming experience.
Whilst I find this a little disquieting (what next, selling media space on toilet paper?) I'm guessing that with increasing development costs this has become a necessary evil. Lets just hope we dont end up with "Lawyers for you" running up to defeated StreetFighter contestants and declaring "Had an accident that wasnt your fault? Been injured by a flaming headed GOD of WAR and seeking recompense for your decapitated arms and disfigured internal organs?" etc etc etc
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