Business have an article in todays online edition, reporting on Ralph Lauren's new "Window Shopping" display. Won't go into too much detail (you can read all about it here), but the gist of it was to bring together a very traditional brand with new "early adopter" ways of interaction. "We also saw the interactive window as a way to reinterpret the Ralph Lauren brand," …one that is often associated with traditional, preppy clothing…in a very modern way".
Here's the nugget of information to take away with you. "The appeal of a holiday window is that it is lower priced than direct-mail ad campaigns or a TV ad, and can reach a wider audience of shoppers that wouldn't shop at certain stores during other times of the year," observes retail analyst Dana Telsey of The Telsey Group.
I'm going to suggest to my clients that they invest in £1million robots, and we march them down Oxford Street to scare potential customers into their shops.
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