One product, many uses (well...two)

This is something that I came across from an article that struck me. Horlicks, which in England is marketed as a beverage to aid a restful nights relaxation and sleep is marketed as "The Great Family Nourisher" in India. Completely different audience (UK - Old people and me, India - Mothers and Kids) and different branding, identity, values and personality. Same product! The power of branding - brrrrr